ONEMANSHOW: The Movie

Si c'était un FILM sur un enfoiré qui creuse un trou sur le terrain de vieux insouciants pour duper les gens avec une pseudo-compétition et si le tout avait été bien ficelé, peut-être qu'on aurait eu une comédie sympa. Malheureusement, c'est juste un COUP DE PUB pour l'enfoiré susmentionné, qui creuse des trous pour duper les gens avec sa pseudo-compétition ; et de ça, rien de sensé ne pouvait voir le jour. Tout ce casse bidon et le message final à l'ex-petite amie, c'était le comble de la gêne. Le prix imaginaire pour le gagnant du cringefest du cinéma tchèque va à Kazma. Félicitations. (11/12/2023)

Czech Dream for the 15-to-25 demographic in open beta version. Back in 2004, Klusák and Remunda released a documentary mapping the course and impact of a marketing prank with the aim of opening the audience’s eyes to the deceitfulness of marketing and Czechs’ fanaticism when it comes to getting a discount. Kazma and Co. conversely released into cinemas a marketing fake product, which is in itself just another load of marketing promises. In comparison with Czech Dream, The Movie is not even a false façade of a promised shopping mall in a field, but rather an advertisement for it that runs only in cinemas instead of on television. So, how far have we come in the intervening 19 years? People were angry at Klusák and Remunda back then for making them unwitting participants in the prank, for causing them to push themselves in front of the camera and for daring to force on us a view of marketing as a business of lies. Now everyone is enthusiastically flocking to The Movie with the vision that they will be part of the prank, at the end of which the demigod Kazma, armoured in a sizable portion of reputation laundering, will confirm what everyone clearly knows, which is that marketing is a lie and everything is a prank. In doing so, he will pull a pile of money out of them and this won’t bother anyone, because it’s a flex and instead of some annoying, time-consuming catharsis, simply saying “meta, lol” will pass for reflection. (19/08/2023)