Smiling on the Phone

This observational documentary investigates the phenomenon of the call centre as a contemporary labor issue. "A", employed in a Nike customer service centre, decides to document her last weeks prior to her return to Spain. A casually placed camera captures her loneliness, her colleagues, or aimless shots of a room with strange voices and sounds. It reveals the discrepancy between the image, as presented by the media and as it is promoted among employees, and its perception, which we come to know from text messages sent between "A" and "K" that flash onto the screen. The feelings of alienation and demotivation conflict with the requirement to behave more positively and enthusiastically. (Ji.hlava International Documentary Film Festival)