Résumés(1)
1. The Hard Science: In England, scientists are on the verge of shutting down a failed heart medication drug trial when a few subjects report a very unusual side effect.
2. The Hard Sell: The marketing team grapple with how to sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy.
3. The Hard Truth: Viagra is released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
(Discovery Channel)
Photos (11)
Photo © Discovery Networks
![Viagra: The Little Blue Pill That Changed the World - Film](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/167/175/167175098_10dbcc.jpg)
Photo © Discovery Networks
![Viagra: The Little Blue Pill That Changed the World - Film](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/167/175/167175100_ffda89.jpg)
Photo © Discovery Networks
![Viagra: The Little Blue Pill That Changed the World - Film](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/167/175/167175101_9254ae.jpg)