Let’s Do It!

In 2007 an Estonian entrepreneur was illuminated by a beautifully simple idea: our planet is full of garbage - let’s start with our own backyard and clean it up! He sold his profitable IT business and dedicated himself fulltime to improving the world. When asked nicely, people are happy to help. Genius lies in simplicity - on May 3rd 2008, 50 000 volunteers (5% of the population!) from tiny Estonia removed 10 000 tons of garbage! Since then Rainer’s team has exported the same model to 110 countries worldwide, with over 6 million participants! Exhilarated by success, the time seems ripe to accomplish something of true magnitude. (Estonian Film Institute)