Built to Fail: A Streetwear Story

Bobby Kim, co-founder of The Hundreds, sets out to define and document one of the most elusive fashion phenomena of our times: streetwear. Born from the subcultures of the skate and punk movement forty years ago, and catapulted into popularity by hip hop and pop cultures, streetwear has become a $70 billion dollar industry. With candid interviews from Tommy Hilfiger and Russell Simmons, Bobby learns how a brand can develop from a small idea into a cultural icon recognized around the world. Artists and designers, including Rick Klotz of Fresh Jive, Eli Bonerz of X-Large and Stash, and Futura of GFS, share the stories of their early struggles and what drove them, in many cases unwittingly, to create an industry. (Los Angeles Film Festival)