World's Greatest Food Markets

Billingsgate trader Roger Barton follows his dream of visiting and trading in the world's greatest food markets.

1. New York
Following a dream of visiting - and trading in - the world's greatest food markets, Billingsgate trader Roger Barton heads across the Atlantic to New York's New Fulton market, the biggest and roughest fish market in America. Can he compete with its ruthless traders and the worst winter storms in decades to make a profit?

2. Mexico
Following a dream of visiting and trading in the world's greatest food markets, Billingsgate fish merchant Roger Barton heads to Mexico City's Central de Abasto, the largest food market on the planet. In feeding one of the world's biggest megacities, ten billion US dollars flow through each year. He's got his work cut out winning over the market as there's not a single fish in sight.

3. India
Following a dream of visiting and trading in the world's greatest food markets, Billingsgate fish merchant Roger Barton heads to Asia's largest fruit and veg market: Delhi's Azadpur Mandi, a market so big it feeds not only Delhi but provides food for the whole of India.
Roger has won over New York, but got badly stung in Mexico. Having lost his pride, Roger wants it back. But to make a profit Roger will have to overcome entrenched family values, powerful middlemen and a business system run on trust and credit. (texte officiel du distributeur)