Résumés(1)
In the 21st century tobacco will continue to kill 8 million people each year.
More than the dead of all the wars, nuclear attacks and the deadliest diseases malaria, tuberculosis and AIDS, put together.
And yet the dangers of smoking have been well known for many years.
Tobacco companies have used every trick in the book to sell their deadly product; blatant or illegal, furtive or camouflaged advertising, corruption, ignoring or omitting scientific or medical data, mass manipulation, political influence...
A series of public health measures have limited their activity in developed countries. Little matter. The cigarette industry is today targeting the developing world using methods that in some cases resemble those of drug pushers with free samples or the staging of public events built around promoting their products.
The tobacco industry will do what it takes to remain profitable; the very survival of the industry is at stake.
This documentary is a fresco, a timeline through a century of manipulation. In the past and in the present Paul Moreira uncovers the workings of the greatest conspiracy of the 20th century: a dirty, commercial war, where the armed wing of corporate communications, the public relations firms, is on the frontline. Corporations whose turnover equals that of developed nations, who ruthlessly wage campaigns in the face of medical facts by simply buying outright the establishment of the most powerful country on earth.
All this to sell the world's most dangerous product; tobacco.
(texte officiel du distributeur)